Online Marketing Audit
The beauty of the digital world we live in is that everything has tracking. Your website, your social media, your ads, etc. But most of our clients don’t spend time looking at their own data to figure out what their customers are asking of them.
Our Online Marketing Audit allows small business owners like you to understand your online market, highlight your strengths, and find ways to improve your digital presence to gain new market shares.
What Does Our Online Marketing Audit Include?
Our approach to website audit is like bringing your car into the shop for a full checkup – we examine every aspect of your online presence to determine the improvements that will make it more successful.
We look at three important aspects that influence your online growth:
- Website Performance (speed, errors, security)
- Website Design and Brand (text hierarchy, layout, messaging, consistency)
- SEO Website Audit (keywords, content)
Our online audit report highlights areas where your business is already performing well and where it can be improved. We make sure that our online audit report explains clearly and efficiently the steps you need to take to reach more customers and grow your online presence and your sales.
What is a website audit?
Imagine a website audit as a thorough check-up for your website’s health and performance. It’s like bringing in an expert who examines every nook and cranny to ensure everything is running smoothly.
During this process, they dive into technical aspects like page loading speed, mobile-friendliness, and SEO. They also take a close look at the user experience, making sure visitors can navigate your site easily and find what they need. Additionally, they evaluate the quality and effectiveness of your content.
The audit results provide you with valuable insights and actionable recommendations to optimize your website, boost user engagement, and make a stronger impact online.
It’s like giving your website a personalized treatment plan for success.
We provide you with data that matters and guide you towards an efficient strategy to achieve your business goals.
Why Your Business Needs a Small Business Site Audit
In today’s digital world, having a strong online presence is a must for any business, no matter its size. That’s where our small business site audit comes in. It’s like giving your website a thorough check-up to identify areas for improvement and boost its performance.
A site audit examines various aspects of your website, such as speed, mobile-friendliness, and search engine optimization. By uncovering any technical glitches or issues, you can enhance your website’s visibility in search results and attract more organic traffic.
But it’s not just about technical stuff. A site audit also evaluates the user experience and usability of your website. It looks at navigation, layout, and content organization to ensure visitors can easily find what they’re looking for. By improving the user experience, you can keep visitors engaged, reduce bounce rates, and increase conversions.
These site audits help you assess the effectiveness of your website’s content strategy. It checks the quality, relevance, and engagement level of your content. By refining your content based on the audit findings, you can better connect with your target audience, establish your expertise, and build trust.
In a nutshell, a small business site audit is a valuable investment that provides insights to optimize your website’s performance, user experience, and content strategy. It helps you make necessary improvements to stand out in the competitive online landscape and attract more customers.
What Areas Does Our Online Marketing Audit Look At?
Our website audit for SEO typically covers several key aspects to evaluate and optimize a website’s search engine performance. Here are some elements that are commonly included.
On-Page Optimization: This involves analyzing factors such as title tags, meta descriptions, heading tags, keyword usage, and content quality to ensure they are properly optimized for relevant keywords and aligned with best SEO practices.
Technical SEO: This aspect focuses on assessing the technical aspects of your website, including website speed, URL structure, crawlability, indexing, sitemap, and robots.txt. It aims to identify any technical issues that may impact search engine visibility and user experience.
Site Architecture and Navigation: The audit examines the website’s structure, navigation menu, internal linking, and URL hierarchy. It aims to ensure that the website is well-organized and easily navigable for both users and search engines, facilitating indexation and user engagement.
Keyword Analysis: This involves researching and evaluating the keywords and phrases relevant to your business or industry. The audit assesses keyword usage, competitiveness, and potential opportunities for optimizing content to target relevant search queries effectively.
Backlink Profile: The audit may analyze your website’s backlink profile, which includes evaluating the quantity, quality, and relevance of incoming links. It helps identify potential toxic or low-quality backlinks that may be harming your website’s SEO and suggests strategies for acquiring high-quality backlinks.
User Experience (UX): While not directly related to SEO, user experience is crucial for search engine rankings. The audit may assess factors such as website design, mobile-friendliness, page load speed, and overall usability to ensure a positive experience for visitors.
Analytics and Reporting: The audit may include an analysis of website analytics data to measure key performance indicators (KPIs) such as organic traffic, bounce rates, conversion rates, and user engagement metrics. It helps provide insights into the effectiveness of your current SEO strategies and allows for data-driven decision-making.
By conducting a comprehensive website audit for SEO, we can identify areas for improvement, address technical issues, optimize content, and enhance overall search engine visibility, ultimately leading to increased organic traffic and improved online presence.
Your website audit questions, answered
Is website audit necessary for small businesses?
Yes, a website audit is necessary for small businesses. It helps identify areas of improvement and optimization for their website, ensuring it performs well in search engine rankings and provides a positive user experience.
By conducting a website audit, small businesses can enhance their online presence, attract more visitors, and increase their chances of converting them into customers.
It’s a valuable investment that can have a significant impact on the success and growth of a small business in the digital landscape.
How often should a website be audited?
Think of website audits like regular check-ups for your website’s health and performance.
Just like you visit the doctor once a year for a check-up, it’s generally a good idea to audit your website at least annually. However, if your website frequently gets updates or your industry is fast-paced, it’s like needing more check-ups to stay on top of things.
If you notice any issues or if your website’s performance is slipping, it’s a sign that an audit is due.
By keeping a close eye on your website’s well-being and staying in tune with the latest SEO practices, you can ensure it stays fit, competitive, and ready to impress your visitors.
How long does a website audit take?
The duration of any small business website marketing audit can vary depending on factors like the size and complexity of your site, but it generally takes a few days to a couple of weeks to complete.
It’s like diving into the different layers of your website to uncover hidden gems and areas for improvement. Just like exploring new places takes time, conducting a website audit requires careful attention to detail to provide you with a comprehensive analysis and actionable recommendations.
So, get ready to embark on this exciting adventure and uncover ways to make your website shine!
Is a website audit worth it for small businesses?
Absolutely! A website audit is totally worth it for small businesses.
Think of it as a smart investment that can have a big impact on your online success. By conducting a website audit, you can identify areas where your website can be improved, optimized, and aligned with best practices.
It’s like a roadmap to enhance your online presence, attract more visitors, and turn them into loyal customers.
Don’t underestimate the power of a website audit – it’s an invaluable tool that can help your small business thrive in the digital world.
What We Do
L8P offers digital marketing services for small businesses that want to elevate their online marketing to the next level.
Let's Chat!
L8P Digital Marketing
Email: [email protected]
Phone: 1-604-848-4104
Mail: BOX 598, Garibaldi Highlands (Squamish), British Columbia V0N1T0