L8P

Search Engine Optimization

SEO what? We know, we know. SEO is the “dark confusing term” that everyone in marketing uses. But what is SEO? 

In more simple terms: Investing in your SEO means bringing your website to the top of Google’s “free” listings when people are actively researching for your products or services.

Having access to real tangible data is a true advantage in this day and age. Yet, most companies tend to brush the surface and act on the first avenue they notice. Here at L8P, we do things differently. We listen, we analyze, we review and we create strategies for your business through a holistic approach. By doing so, we drive business growth, build greater brand loyalty and sustain a competitive advantage in today’s ever-changing business landscape.

Our team of experts has, over the years, developed proven methods to help grow your organic rankings and get out of constantly having to pay for ads. Make an investment in your website and your online presence and customers will come to you directly.

What is SEO?

SEO Strategy L8P Digital Marketing Agency in Vancouver
Search Engine Optimization Investing in your Website Online Presence Service in Vancouver

SEO is supported by three different pillars: discovery, relevance, and authority. In order to get your business to the top of the listings, you need to invest in creating high-quality content in addition to monitoring your site’s technical health. This means keeping your content up to date, adding information to target relevant keywords, gaining relevant backlinks to your site, and much more.

While it needs to be constantly improved, SEO also helps add valuable content for your visitors to learn more about your business. This is why SEO is a key service to your online presence. It brings “free” traffic to your website. 

Our team of marketing experts knows all about the ins and out of SEO and performs tasks related to the four main components of SEO: technical, local, on-page & off-page. We also perform content audits and research to improve specific keyword rankings to help you reach your business goals.

Why is SEO Important?

Search engine optimization is important as it brings more visibility to your website. Your website can be lost amongst the million other websites launched every year without it. By doing search engine optimization, your website becomes more visible, which means it receives more traffic and more opportunities to convert prospects into customers.

By providing the best possible answer to Google (or any other search engine such as Bing, Yahoo, etc.), you help search engines connect someone’s question to your answer.

Is SEO worth it for small businesses?

Yes, you do. SEO is an INVESTMENT in your online presence. Compared to advertising, the work you’ll put in to optimize your website is there to stay. Continually adding content, making sure your website is up to date, and adding new information regarding your services and offerings will help rank higher organically and convince website visitors that you are the best solution for them.

Curious how well your website is performing?

There are plenty of websites that allow you to know quickly!

Have a look at Moz’s Domain Analysis tool to learn how your domain performs.

Look at Google PageSpeed to see how fast your website loads for your customers.

Questions about your results? Our team can help you understand what needs to be done for your website to perform better!

A site that is not optimized for SEO can lose out on traffic to competitors; it’s like a leaky bucket that spills potential customers. So let’s work together to gain these water drops back!