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5 Reasons why you should invest in SEO

If you own a website, then you should be thinking about investing in SEO. Contrary to popular belief, SEO is not dead, and it is still one of the most effective ways to improve your website’s visibility and organic search traffic. In this article, we will discuss 5 reasons why SEO is important for your website.

1. Organic Search is Most Often the Primary Source of Website Traffic

Organic search represents a major part of most websites’ performance. It is also known as “Google search”. As marketers know, Google owns an overwhelmingly larger part of the search market than other competitors like Yahoo, Bing, and Yandex. A Google search is an engine that allows people to find and request webpages.

On the other hand, it’s a well run organization that always acts as a role model and sets clear guidelines for followers. But, the remaining part of a market that is owned by other engines is also valuable to brands. It is especially true for niche brands that are supported heavily by visual search engines, voice search engines and even vertical search engines. Google, the biggest internet company, also happens to be the most widely used email service globally. With more than 1 billion monthly users, YouTube is the second biggest search engine and over 2 billion users visit it every month.

Although the majority of the world has access to the internet, nearly all are searching Google at least once a day to find information. Having that visibility in the search results will always work favourably for any brand. Branding a high-quality website and doing great on-page and off-page optimization will benefit a business.

2. Get Ahead of Your Competitors

If you are a small business, it is more probable to the likelihood that your competitors aren’t taking serious steps to optimize their websites. Through the process of SEO, you can do so. You could gain market shares and overtake your competitors simply by doing keyword research on them and adding new strategic content to your website. 

3. Local SEO Means Increased Engagement, Traffic & Conversions

Local search has become a fundamental part of business’s success. Local SEO focuses on optimizing the web page for a specific area, so that people can find your web page quickly and easily. This includes optimizing the web page as well as the content, including local citations and backlinks. This practice improves brand visibility and helps clients build relationships with local customers.

SEO pros should find ways to improve their company’s local search results through optimization efforts. They should also enhance their company’s own Google My Business profile, its Google Places Page, and their social media pages like Facebook and Twitter. A strong emphasis on user reviews on relevant websites should also be a consideration. This list of local SEO tips should guide you in all the right directions.

4. SEO Builds Trust & Credibility

SEO is an essential part of establishing a brand’s credibility and building trust with its target audience.

In fact, SEO is the most trusted form of marketing out there. A recent survey by the Content Marketing Institute found that nearly three-quarters of B2B marketers use SEO to generate leads. While brand-building and lead generation are obviously key goals of any company, the fact that SEO is the most trusted marketing method is a noteworthy revelation. In addition, it’s important to note that SEO is also a cost-effective marketing strategy. There are many other marketing avenues, such as paid search, that are much more expensive and inefficient. A study by The Content Marketing Institute found that paid search ads are about 30 times more expensive than SEO.

That said, brand-building is as important for a business as it is for any other organization.

The good news is that SEO is the most trusted marketing method for building credibility and trust.

5. SEO Benefits Outweigh Its Costs

Search Engine Optimization has good and bad effects on businesses. Although this technique will cost money, it will pay dividends because it will make your site simpler and easier to use, improve customer service, and it will increase your business. Through SEO, your website will be offering a better user experience, provide valuable information to your visitors, and ultimately, helps bring your business’ overall value up.

Learn more about our SEO services here.

If you have questions about your business and how you should invest in SEO, contact us today!