You are the owner of a small business in Squamish and aren’t sure of what is your best plan of action to promote yourself in town? You’re turning towards digital marketing but can’t understand where to start? At L8P, we make things easy for you. We create a roadmap, a plan, that will help you grow your business online. But before we start, we need to give more knowledge on digital marketing services for small businesses.
Digital marketing is the process of using electronic devices such as computers, tablets, phones, and digital billboards to reach your target market. It’s a broad term that can be broken down into several smaller categories including:
– Search engine optimization (SEO)
– Pay per click (PPC) advertising
– Social media marketing (Facebook, Twitter, Instagram)
– Content marketing (blogging, infographics, eBooks)
– Email marketing
Each of these categories can be further divided into subcategories, but these are the most common services that fall under the digital marketing umbrella. Now that we’ve answered the question “what is digital marketing?” let’s dive deeper into 2 specific categories: SEO and PPC.
Search engine optimization is the process of improving the ranking of a website on search engines like Google, Yahoo, and Bing. The higher the ranking, the more likely people are to find the site. There are two types of SEO: on-page and off-page.
On-page SEO refers to optimizing the content and code of a website to make it more visible to search engines. This includes things like using the right keywords in titles and meta tags, as well as making sure the website is easy to navigate.
Off-page SEO, on the other hand, refers to activities that take place outside of the website to improve its ranking. This can include things like link building (getting other websites to link to yours) and social media engagement.
Pay per click (PPC) is a type of online advertising where businesses pay a fee every time someone clicks on one of their ads. The most common form of PPC is Google AdWords, which allows businesses to create text, image, and video ads that appear on Google search results pages.
PPC can be an effective way to get traffic to your website because you only pay when someone actually clicks on your ad. This means that you’re not wasting money on ads that no one is going to see.
Digital marketing services can be beneficial to small businesses because they provide a way to reach a large audience without spending a lot of money. They can also be customized to target specific demographics, which makes them more effective than traditional marketing methods like print or television ads.
Having said that, it can even be more beneficial if used for a specific location, like Squamish for example. Let’s say you’ve just opened a book store in Squamish, and you wish to tell everyone about it. You could put up a sign on your store, which might reach the people walking or driving by. Or you could take out an ad in the local newspaper, which would reach a wider audience but be more expensive. Digital marketing services would allow you to target Squamish specifically with your message and only pay when someone actually clicks on your ad.
The budget for digital marketing services will vary depending on the size of your business and the scope of your project. For a small business, a budget of $500-$1000 per month is typical. This can be used to hire someone to manage your social media accounts or run a PPC campaign.
A larger business with a more complex project may need to budget $5000-$10000 per month or more. This could be used to hire an agency to handle all aspects of their digital marketing, from SEO to content marketing.
No matter what size budget you have, it’s important to remember that results take time, and there is no guarantee that you will see an immediate return on your investment. Digital marketing is an ongoing process, and the best results are usually seen after several months of consistent effort.
If you’re thinking about starting a digital marketing campaign for your small business in Squamish, we can help. We offer affordable, customized packages that are designed to get results and are tailored to your business.
There are a few ways to measure the success of your digital marketing campaign. One way is to look at the number of visitors to your website. This can be done using Google Analytics, which is a free tool that shows you how many people have visited your site and where they came from.
You can also look at the number of leads or sales that you’ve generated from your digital marketing efforts. If you’re running a PPC campaign, for example, you can see how many people have clicked on your ad and then gone on to make a purchase.
Finally, you can ask customers or clients how they found out about your business. If you’re seeing an increase in the number of people who say they found out about you online, then you know your digital marketing is working. Digital marketing can be a great way to reach new customers and grow your business.
If you’re still unsure if digital marketing services are right for your small business, we offer free consultations to help you decide. Contact us via email at [email protected] or visit our contact us page.