L8P Digital Marketing

Knowledge Centre

7 Digital Marketing Steps You Need To Take When Starting A New Business

7 Digital Marketing Steps You Need to Take When Starting a New Business.

Are you starting a new business? If so, congratulations! It’s an exciting time, but it can also be daunting. There are a lot of things to do, and it can be hard to know where to start. That’s where digital marketing comes in. 

We’ve created a complete digital marketing tips for new business guide and wanted to share our seven steps you need to take to get your business off the ground. Need help with any of them, send us an email and we’ll be happy to help!

digital marketing tips for new business

1. Secure Your Domain Name

Before even registering your business, take some time to look at a domain registrar to figure out if you can have the website address you’re looking for. If you can’t find your exact name, try for alternatives using the tips below.

For example, L8P [Loop] Digital Marketing wasn’t supposed to be written using “l8p” as “loop” until we discovered that www.l8p.ca was available to purchase. Just like that, we got a 3-letter domain! #excellent ✨

Tips for picking the right domain name:

  • Stick with .com or .ca
  • Use keywords such as your services, locations, etc
  • Keep your domain name short
  • Make it easy to pronounce and spell
  • Keep it unique and brandable
  • Avoid hyphens
  • Avoid doubled letters

2. Create a Professional Email Address

To create trust and add professionalism, avoid using your personal email address to conduct business.

If you do not know how to set up an email address in your domain/hosting environment, don’t worry. There’s a more straightforward solution.

You can head to a service like Google Workspace and create a new Business Starter account. Then, for a small $8 per month, you will get a professional email account that gives you access to Google Meets (video calls) and 30 GB of cloud storage. Ideal for conducting business all in one place.

3. Create your social media handles

Now, listen carefully – even if you might not want to be on all the social media platforms, it is still essential to create an account and secure your ‘handle’ for each of them! That way, if in a few years from now you have a social account manager who wants to start using TikTok to promote your boutique shop, you already own the same handle as all the other platforms!

Ideally, your handle needs to be short, memorable, distinguishable, easy to spell and tells something about your brand.

Tips for picking the right handle:

  • Try your company name
  • If that doesn’t work, try with hyphens or a period
  • Use ‘the’ in front of your name
  • Use one of your main keywords (service or location)
  • Keep it short and easy to remember

4. Launch a Coming Soon Page (Website)

Bravo! You’ve already secured all your digital addresses, and it’s time to create your website. But wait, you feel it will take you a couple of months before you have all the information you need (read here: everything always takes longer than you think). It’s true. We know it and experience it over and over with our clients. And guess what we tell them? We say: that’s ok, but let’s create a quick splash page, so we don’t lose traction and momentum!

Head to any ‘build your site’ provider (Shopify if you’re selling online, Squarespace if you are offering services), and design a one-page website. Keep it short and straightforward.

Things to add to your splash page:

  • company name
  • description of services/products
  • a quick note about you
  • contact information (address, phone number, email)
  • social media links

5. Create Your Google My Business Listing

The easiest way to tell everyone you’ve started a new business is to create a Google My Business listing. Why? Because it will create an ‘information card’ about your business which will show in Google Search and Google Map.

It takes 5 minutes, and it’s free.

Things to add to your Google My Business Listing:

  • company information
  • hours of operations
  • website link
  • images of your products or services

*PS, if you are a business offering services, you can still have a Google My Business listing and select an area/location where you offer your services.

6. Register to the Local Business Directories in Your Area

When you have your website domain, business information and a brief description of your services/products, head to local directories and add your info!

Your local directories can be either the generic ones (Yellow Pages, Yelp, etc.) or the more advanced ones like The Locals Guide or The Chamber of Commerce.

(Pssst, curious to know how the Locals Guide offers you more than a simple listing? Head over to their website to learn more!)

Tips for adding content to local listings:

  • Keep a list of each listing you create
  • Save your email and password somewhere safe
  • Be consistent when adding your information (same info everywhere)
  • Remember to review your listing if your business details change!

7. Share Your New Business In Your Personal & Professional Network

After completing all the previous steps, it’s time to share your new business in your personal and professional network.

Don’t be shy. Share, share and share!

Give yourself a like from your personal profile on your business page (TBH, everyone does it!), and create stories on Instagram about your new business to share with your network. Also, email old colleagues and people you know that might be interested in your new business.

It’s your time to shine 💫, and there’s nothing wrong with sharing it in your community!

Even though it’s a lot of hard work, launching a new business is also incredibly rewarding. And we want to make sure that your digital marketing efforts are off to a great start. That’s why we put together this guide of seven essential steps you need to take when launching your new business online.

If you need help with any of these steps, don’t hesitate to contact us for assistance. We would be happy to help you get your business off the ground and soaring high in no time at all. Thanks for reading, and good luck on your entrepreneurial journey!

Hire Online Experts Today!

Knowledge Centre Pay Per Click Advertising

4 Signs Your Business is Ready for Pay Per Click Advertising

4 Signs Your Business Is Ready For Pay Per Click Advertising.

Are you interested in online advertising but not sure if your website marketing is ready? If so, this blog post is for you! In it, we will discuss 4 signs that indicate your website marketing is ready for Pay Per Click Advertising (PPC). Online advertising can be a great tool to help grow your business, but only if it’s done correctly.

To understand the fundamentals of pay per click advertising, you can read about advertising with Google.

4 signs your business is ready to advertise with pay per click advertising

Your website's messaging is clear and complete

Ensuring that your website’s content is clear and complete will help your visitors. They will be able to understand your offering, your story, and what they can get from you. For example, you’ve taken the time to break down your services and added clear descriptions to each of them. You’ve also added your pricing structure for anyone who wishes to hire you.

Your customers don’t spend too long trying to find answers to their questions and know by now that you are committed to providing quality services and that you stand behind your work. As a result, they are able to make an informed decision about whether to use your services or buy your products. 

Your processes are in place

Having processes in place for your business is important so you can funnel your inquiries and leads. By taking the time to set up processes, you will be able to more effectively field questions and guide potential customers through your sales process. This will save you time in the long run and help you close more deals. Additionally, having processes in place makes it easier to train new employees on how to handle customer inquiries.

If you want your business to run smoothly, it is essential to have well-defined processes in place. Having these processes will ensure consistent customer service for your clients.

You have enough manpower

If your business’ major revenue comes from warm leads (such as referrals or networking leads), your sales staff may become overworked quickly if you don’t prepare them or hire more personnel before implementing PPC.

Pay Per Click Advertising often drive leads to call a phone number, so make sure you have enough qualified staff members available and prepared to answer those calls. 

If your team is having trouble handling the current pipeline, PPC may introduce more problems than it solves. Because PPC leads are less emotionally engaged, your staff will need to spend more time and energy addressing queries, locating pain spots, and overcoming objections in order to close the transaction.

Having to deal with a deluge of leads that need more attention can quickly lead to difficulties. Consider whether you need to have additional employees pitch in or recruit more staff before turning on the PPC fire hose if you have a small team that is already full.

You're ready to launch a new service or product

One way to ensure a successful launch is to use Pay Per Click advertising. PPC allows you to target potential customers with ads for your new product or service, and you only pay when someone clicks on your ad. This type of advertising can be extremely effective in driving awareness and interest in your launch.

Additionally, it can help you to quickly build up a base of customers who are ready to buy your new product or service. With PPC, you can launch your new product or service with confidence, knowing that you have a proven marketing tool working for you.

PPC advertising can be a great way to generate leads for your business, but only if you are prepared to handle the influx of new leads. Make sure you have a solid lead capture system in place and that your sales team is ready and able to close the deal when someone expresses interest in your product or service. If you’re not quite there yet, don’t worry!

Our team at L8P Digital Marketing can help get you set up with a lead generation strategy that will increase traffic to your site while also capturing valuable information from potential customers. 

Hire Pay Per Click Advertising Experts Today!