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Mastering Google My Business: A Comprehensive How-To Guide

Importance of Google My Business for Small Businesses

Google My Business (GMB) is a game-changer for small businesses aiming to enhance their online presence.

By creating a Google business profile listing, local businesses can significantly increase their visibility in Google Search and Google Maps, making it an easier location for customers can find.

This free marketing tool allows businesses to manage their online identity, providing accurate and up-to-date information such as business hours, business address, and contact details.

GMB enables businesses to interact with customers through reviews and Q&A, fostering trust and improving their reputation.

Optimizing your Google My Business profile can lead to higher search engine rankings, attracting new customers and ultimately driving business growth.

Google My Business Profile for L8P Digital Marketing

Creating a Google My Business Listing

1. Accessing Google My Business

To start creating your Google My Business listing, you must first access the platform.

Follow these steps:

  1. Visit the Google My Business sign-up page.
  2. Click on the “Manage now” button located on the homepage.
  3. You will be prompted to sign in with your Google account. If you don’t have a Google account, you can create one by clicking on the “Create account” link and following the instructions.
  4. Once signed in, you’ll be directed to the Google My Business dashboard, where you can begin setting up your Google business listing by entering your business details.

Use an email address that you check regularly. Google will send notifications and updates about your business listing to this account.

Getting started with building out your Google My Business profile | L8P Digital Marketing

2. Verifying Your Business Information

After accessing the Google My Business dashboard, verifying your business information is crucial. Verification authenticates your business, ensuring your details are accurate and builds trust with potential customers.

Follow these steps:

  1. Enter your business name and select the appropriate option from the dropdown menu if it appears.
  2. If your business is already listed, you can claim it. If not, you can proceed with creating a new listing.
  3. Confirm that the business name you entered is correct, and click “Next.”
Building a Google My Business profile adding your business name and category | L8P Digital Marketing

3. Selecting Your Business Category

Choosing the right business category is essential as it helps Google determine which searches are relevant for your business.

Selecting a business category:

  1. Start typing your business type in the category field, and Google will provide suggestions.
  2. Choose the category that best describes your business. You can always add additional categories later for more specificity.
  3. Click “Next” once you have selected your primary category.
Adding business information to your GMB profile | L8P Digital Marketing

4. Adding Essential Details

Enter the vital details about your business to ensure customers have all the information they need. This includes your address, phone number, and website:

Business Address:

If you have a physical location that customers can visit, enter your business address precisely.

If you offer services without a storefront (e.g., mobile services), you can specify the areas you serve instead.

Social Media Profiles:

In addition to providing essential business details, Google My Business now allows you to link your social media profiles directly to your listing. This feature is crucial as it helps facilitate a seamless connection between your business and customers, who can easily access your social media accounts for updates, promotions, and direct interactions. By integrating your social media profiles, you can enhance your brand’s online presence and improve customer engagement, fostering a stronger, more informed community around your business.

Congratulations! You have now completed the initial setup of your free business profile. The next steps will involve optimizing your profile to ensure maximum visibility and engagement with potential customers.

Optimizing Business Information

Optimizing your Google My Business (GMB) listing is crucial for attracting potential customers and improving search visibility.

This involves adding accurate and engaging content, which helps your business stand out in search results. Here are some key aspects and tips for optimization:

Adding High-Quality Images

High-quality images play a significant role in catching the eye of potential customers. Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites.

Incorporate various types of images, such as:

  • Exterior and Interior Photos: Help customers recognize your business location.
  • Product and Service Photos: Showcase what you offer, giving customers a visual representation of your products or services.
  • Team Photos: Introducing your team builds a personal connection, increasing trust and appeal.

Ensure your images are clear, well-lit, and represent your business accurately.

Business Information on Google My Business | L8P Digital Marketing

Updating Business Hours

Regularly updating your business hours is essential, especially during holidays or special events.

Accurate hours ensure customers know when to visit, avoiding any inconvenience that could deter them from choosing your business.

Update hours under the “Info” tab on your GMB dashboard, and consider adding special hours for holidays to keep your information current.

Responding to Reviews

Engaging with customer reviews demonstrates excellent customer service and builds trust. Respond to all reviews, whether positive or negative, professionally and courteously.

Here’s how to handle reviews:

  • Positive Reviews: Thank customers for their feedback, highlighting any specific praises.
  • Negative Reviews: Address concerns directly, offer solutions, and invite them to discuss the matter further offline to show your commitment to resolving issues.

Timely responses improve your reputation and signal to potential customers that you value their feedback.

Example of responding to a client review in your Google My Business Profile | L8P Digital Marketing

Highlighting Key Services or Products

Use the GMB dashboard to highlight your top services or products, making it easier for customers to understand what you offer. Utilize the “Services” or “Products” section to:

  • List your offerings: Include detailed descriptions, pricing, and high-quality images.
  • Promote Special Deals: Highlight exclusive offers or new launches to attract attention.

This detailed information can help convert potential customers by providing upfront value and clarity about your business.

Tips for Enhancing Your Listing

To further optimize your GMB listing, consider the following tips:

  • Consistent Updates: Regularly update posts about new offers, events, or important announcements using the “Posts” feature.
  • Accurate Information: Ensure all business details, such as address, phone number, and website URL, are correct and up-to-date.
  • Engaging Descriptions: Write compelling business descriptions that clearly communicate what differentiates your business.
  • Use Keywords: Integrate relevant keywords into your business description and services to improve local search ranking.

Optimizing your Google My Business listing can enhance your business online presence, attract and retain local and loyal customers, and ultimately drive business growth.

Giving Access to Team Members

To effectively manage your Google My Business (GMB) listing, you may need to grant access to team members.

This enables collaborative management while ensuring the right level of access is given to each team member.

Here’s how you can navigate to user management and understand the different roles:

1. Navigating to User Management

  • Log in to Your GMB Account: Log into your Google My Business account using your credentials.
  • Access the Dashboard: Once logged in, navigate to the main dashboard of your GMB profile.

Select the ‘Users’ Section: The left-hand menu has various options. Click on the “Users” tab to manage user permissions and add team members.

2. Roles and Permissions

Google My Business offers multiple user roles with varying levels of access and permissions.

These roles ensure that team members can perform appropriate tasks without compromising the security of your account.

Primary Owner

The primary owner has the highest level of control over a GMB listing.

They can:

  • Manage all aspects of the listing, including editing business information, responding to reviews, and viewing insights.
  • Add, remove, or change permissions for other users, including promoting them to owner or manager.


Managers have enough access to perform day-to-day operations without compromising business ownership.

They can:

  • Edit business information and make posts.
  • Respond to reviews and manage customer interactions.
  • View insights to track performance data.


Owners share many of the same permissions as the primary owner but cannot remove the primary owner or transfer primary ownership.

They can:

  • Edit all business details, including name, address, and hours.
  • Respond to reviews and messages.
  • Add and manage users with owner, manager, or site manager roles.

Site Manager

Site managers have more limited access, which is suitable for individuals who need to maintain the day-to-day activities of the listing.

They can:

  • Publish posts and respond to reviews but with restrictions on certain business information updates.
  • View insights but cannot add or remove users.

3. Adding Users

To add a user:

  • Click “Invite New Users”: In the “Users” section, click the blue icon that says “Invite new users.”
  • Enter the Email Address: Enter the email address of the person you wish to add.
  • Select a Role: Choose the appropriate role (Primary Owner, Owner, Manager, or Site Manager) from the dropdown menu.
  • Send Invitation: Click the “Invite” button to send an invitation to the new user.

Once the invitation is accepted, the new user will gain access according to the permissions associated with their assigned role.

Managing user access in this way ensures an organized and secure approach to handling your Google My Business listing.

Managing Google My Business Account

Monitoring Performance Insights

Monitoring performance insights within the Google My Business dashboard is crucial for tracking engagement, visibility, and customer interactions.

These insights provide valuable data that helps you understand how customers find and interact with your business listing.

By closely monitoring key metrics, you can make informed decisions to optimize your profile and enhance your online presence.

Key Metrics to Track

Search Views:

This metric shows how often your business appears in search results. Monitoring search views helps you gauge your business’s visibility and identify trends. An increase in search views signifies growing interest, while a decrease might indicate the need for improved search engine optimization (SEO) efforts.

Profile Visits:

Profile visits indicate the number of times users click on your business listing. High numbers of profile visits suggest that users are interested in learning more about your services or products. If your profile visits are low, consider enhancing your listing’s information and visual appeal to attract more clicks.

Phone Calls:

The number of calls initiated through your GMB listing. Monitoring phone call trends can help you identify peak contact times and ensure you have adequate staffing to handle inquiries

Customer Actions:

Customer actions are crucial for understanding how potential customers interact with your listing. These actions include:

  • Website Clicks: The number of times users click through to your website from your listing. This metric helps you gauge the effectiveness of your call to action.
  • Direction Requests: The number of users requesting directions to your location. High-direction requests often correlate with increased foot traffic.

Interpreting and Utilizing Insights

  • Assessing Overall Performance: Regularly review these metrics to assess your overall performance. Look for patterns and anomalies in your data to understand what drives engagement and where there may be room for improvement.
  • Making Data-Driven Decisions: Use insights to inform your marketing and operational strategies. For example, if you notice many direction requests but low phone calls, you might invest more in online reservations or improve your on-site signage.
  • Adjusting Business Information: Based on insights, adjust your business information to better align with customer behaviour. If search views are high but not converting to actions, consider optimizing your business description, adding more attractive images, or updating your services and offerings to meet customer needs better.

By actively monitoring and interpreting performance insights, you can fine-tune your Google My Business listing, ensuring it remains a powerful tool for attracting and engaging with customers.

Leverage The Power of Google My Business

In today’s competitive digital landscape, leveraging the power of Google My Business (GMB) is essential for local marketing, customer engagement, and reputation management.

GMB allows both online-only businesses and brick-and-mortar storefronts to maintain a robust online presence and enhance visibility, making it easier for potential customers to find and interact with you. By actively managing your GMB listing, you can ensure that your business stands out in local search results, attracts more customers, and builds a positive reputation.

Are you interested in learning how your digital marketing efforts are doing? Request a free personalized website audit of your business! We look forward to chatting about how we can assist you in maximizing your online presence, driving more traffic, and converting leads into loyal customers.